7 Tips for a Great “Why This School?” Application Essay

When crafting your “Why This School?” application essay, it’s important to understand that this is more than just a requirement—it’s your chance to show schools why you are a perfect fit for them, and vice versa. This essay provides insight into your motivation, goals, and understanding of the college you’re applying to. Below are seven tips to help you create a compelling and personalized response that will impress the admissions committee.

Tip #1 – What is Your Goal? 

The first thing to remember is that this essay is an opportunity to highlight why the school is an ideal fit for you—and vice versa. The key to success lies in specificity. Rather than giving a general response, dive into the unique aspects of the college that appeal to you. Mention specific courses, professors, or programs that align with your academic interests and career goals. Discuss the campus culture and values, and explain how they resonate with your personal aspirations. The more detailed and thoughtful your response, the more convincing your argument will be.

Tip #2 – What Do Schools Want to Know? 

Colleges are looking for students who understand what makes them unique. You need to demonstrate that you’ve done your research and have a clear understanding of their distinctive academic philosophy, courses, traditions, and campus life. But more importantly, they want to know how you will contribute to their community. Admission committees are looking for students who will enhance the campus environment, engage in intellectual discussions, and take advantage of what the school offers. Think about how you fit into the broader picture and explain why their specific offerings matter to you.

Tip #3 – Get Excited! 

Enthusiasm is contagious, and it can make a huge difference in your essay. Even if this isn’t your top choice, finding something about the school that excites you will reflect positively in your writing. Read the college’s website thoroughly (not just the homepage!), watch videos, and engage with their social media. Attend information sessions or virtual tours if possible, and pay attention to the details. Picture yourself as a student there: What will your life on campus look like? Which courses are you most excited to take? How will you contribute to the campus community? This kind of excitement and engagement will make your essay come to life.

Tip #4 – If You’ve Talked to People, Mention It 

When you’ve connected with current students, alumni, admissions counselors, or professors, make sure to reference those conversations in your essay. It demonstrates initiative and enthusiasm. Be specific about what you’ve learned and how it applies to your future experience at the school. For instance, instead of saying “My tour guide really loved the classes he was taking,” share a personal detail like, “My tour guide explained how approachable the biology professors are, and that’s something I’m looking forward to as I develop my research skills.”

Tip #5 – Avoid These Two Big Mistakes

When writing your “Why This School?” essay, be mindful of two common pitfalls: vague answers and stating the obvious. Avoid generic phrases like, “Your school inspires me” or “I love cold weather.” These kinds of statements don’t provide new information and could apply to any school. Instead, be specific about why the school inspires you. For example, “Your school inspires me because of its unique focus on interdisciplinary studies that encourage students to explore beyond their major, and because the faculty is genuinely committed to students’ personal and academic growth.”

Also, don’t state things the school already knows. If the college is in a large urban area, don’t simply say, “I’m looking forward to your city setting.” Instead, focus on how this environment enhances your academic and personal experience: “The vibrant, urban environment of your campus gives me access to internships, cultural events, and global networking opportunities that will complement my studies in international relations.”

Tip #6 – Don’t Be a Lightweight 

While it’s fine to mention campus activities, dorm life, or sports, these should not be the central focus of your essay. Colleges want to know that you are academically motivated and ready to contribute to their academic community. Emphasize how specific courses, professors, and research opportunities align with your intellectual passions and career aspirations. Make it clear that you’re not just excited about college life but about the intellectual challenges that lie ahead.

Tip #7 – Don’t Use the Same Essay for Different Schools 

It’s tempting to recycle the same essay for multiple applications, but don’t do it! Admissions officers can tell when you’ve used a generic template. Instead, take the time to tailor each essay to the specific school. Research what makes each institution unique and incorporate that into your response. This is your chance to show the school that you’re genuinely interested in what they offer and that you’ve taken the time to learn about their programs, culture, and opportunities. A personalized essay will always stand out more than a one-size-fits-all response.

Conclusion 

Your “Why This School?” essay is a vital part of your college application. It’s your opportunity to demonstrate not only why you’re a great fit for the school but also how the school is a great fit for you. By being specific, enthusiastic, and reflective about how the college’s unique offerings match your goals, you’ll write an essay that will stand out to admissions committees.

Remember: colleges are looking for students who are excited to be a part of their community and who will actively engage in all they have to offer. So, take the time to explore each college thoroughly, reflect on how it aligns with your academic and personal goals, and craft an essay that communicates your excitement and enthusiasm.

Good luck with your application process!

Sharon Epstein is a college consultant specializing in essay writing and interview skills. Her company, First Impressions College Consulting, helps students navigate the college application process.